If it’s worth doing in eCommerce it’s probably happening with Magento.  As a Magento developer we’ve seen the popularity of Magento increase dramatically in the past couple years.  Why do we love Magento?  It’s the framework.  Frameworks are the key to many problems in life.

Christians believe in following the 10 Commandments.  The 10 Commandments are a framework to work within.  The framework brings incredible freedom in its restriction.

Magento is built using the Zend Framework, a popular, thoroughly tested, continually improved framework to help insure your application is maintainable and scalable. Many eCommerce solutions do not use a framework at all.  The draw to other solutions is that it’s easier to get started.  No need to look at any documentation.  Just dive right in and start slapping stuff together.  With another solution you may launch quicker but you’ll end up being severely limited as you grow.  Ultimately other solutions are more expensive.

Magento is now part of the X.commerce “framework”.  This new set of rules for applications and systems to communicate with each other is a game changer.  The time to develop and properly distribute functionality is going to drop drastically.  Rather than spending 80% of our time implementing the same old stuff we get to spend 80% of our time coming up with and refining new ideas.

Simply put, Magento plus X.commerce is the eCommerce solution for today and the future.

• Continually Improving Best Practices – Magento developers are consistently some of the best.  Marketers love the flexibility of Magento.  With the best developers and marketing people working together, Magento is were much of the eCommerce industry is bring defined.
• Strong Community – thousands of people around the world are contributing to the development of Magneto and helping others get started.
• Open Source – that means free and customizable.  When you pay for Magento, you pay for support or specific functionality not already built.  Using well built open source software gives you a low cost way to start a business.
• Scalable – If you start off with Magento Go or Community, you can use the same core platform for the life of your business.  As you need to integrate with more complex systems and your business grows, Magento grows along side you with an edition for your needs.