Blog

Never in the history of Magento's yearly conference has a Magento agency won a "Site of the Year" award 2 years in row - until now. Rocket Web has been awarded back-to-back wins at the 2014 Magento Imagine Conference.

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What if you could make it so easy for a customer to finish a purchase as soon as they checked a product on their phone? Here's some tips for getting the most from your customer's mobile wallet. Read More

Recently Etsy, the big handmade marketplace, underwent an interesting A/B testing experiment on their search results page. They replaced normal pagination with infinite scroll and observed how user engagement in search dropped quickly. They concluded they should revert back to the old pagination ASAP.

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Full Page Cache is a Magento Enterprise feature that allows for storing most content of a page in a super fast cache while still allowing for dynamic page elements (e.g. adding something to cart will invalidate the header section to reflect your new cart quantity). Full Page Cache provides a huge performance boost for Magento Enterprise and is a must have for high traffic sites.

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Office Furniture Center enables companies in transition to focus on their business instead of space planning and furniture selection. OFC creates an attractive, cost effective space for its clients through the creative blending of pre-owned, refurbished and new furniture. An account manager tours the client's space to interview key employees and diagram the company work flow. OFC designers use this understanding to create a plan that suits both client's current work force and allows for growth. The client is provided with three alternatives: pre-owned, refurbished and new furniture and has to select the option with the right look and the right price. Then the client will rely on an expert team of project managers and logistic coordinators to supervise the delivery and installation of his furniture.

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Finally! A small idea a few years back took on a life of its own as a Magento testing service at magetesting.com. The Magento community of developers, business owners and potential Magento customers have always had the same issue of wanting to get multiple extensions to work together. This problem can further complicated when custom code is added to the site. We hope Mage Testing will help solve all those problems.

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Discovering the Market with Delicious Karma

Delicious Karma introduces you to incredibly delicious, all-natural, artisanal and gourmet foods…and the passionate artisans who make them. You discover and learn about these products through the eyes of accomplished chefs, food experts and the community at large. Products are introduced to the site via a limited-time, limited-quantity promotion that helps drive trial and awareness.

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Meet Magento Polska

There is growing Magento community in Poland and members of our team are part of that community. Recently I have been able to join Meet Magento Polska conference in Warsaw at Nov 23-24th. This was the first Magento event of this kind in Poland.

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A recent survey by MyBuys Inc. and consultancy The E-tailing Group found that among 1,000 consumers, 55% are willing to provide shopping preferences to trusted store owners in exchange for a better shopping experience. This survey tells us that about 1/2 of consumers are willing to invest in a better shopping experience while the other half either don’t want to spend the time to have a better experience or are concerned about giving personal information away. So what can you do as a store owner to keep customer trusting you and win new ones over?

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A recent survey of online shoppers by MarketTools, a market research firm, discovered that online shoppers are experiencing trouble spots during e-commerce shopping.

  • 43% Shipping Costs Too High
  • 37% Shipping Problems
  • 28% Lack of Support
  • 18% Confusing Checkout Process
  • 15% Problems with Website Speed
  • 13% Issues with Payment Policies

What does this mean for store owners?

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When it comes to Magento, certification is much more valuable than with other technical disciplines. You can look at the websites a developer has made to get an idea of their experience but there's tons going on behind the scenes that you cannot see. Working with a Magento Certified Developer helps you insure that 3rd party integrations will work right, that your orders can be fulfilled smoothly and perhaps most important, that when things go wrong, your developer has the skills to fix them before customer service becomes a serious problem.

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As we develop in Magento it can be very helpful to freshen up the development database with info from the live database. We've got a set of SQL queries we run after we load a dumped live database back into our development site. Here's our current query set that should apply to most sites.

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We recently noticed that in order to edit a single order address in Magento EE 1.10.1 we had to increase the RAM available to php to almost 1GB!  Something was definitely wrong.  Searching for a solution for this issue only shows the "fix" of increasing RAM.  We dug into the core and fixed this bug.  Nice job Wojtek! It looks that Magento has been loading 58000 order addresses to just edit the one. It’s core bug and still not fixed even in 1.6.2.0. They have used:

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More Magento Portfolio Sites

It's been a busy time for Rocket Web and we've been involved with several different Magento development projects. One big recent launch has been a new Magento Enterprise site for Best Price Nutrition.

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If you have installed a Magento extension and see a 404 error when trying to access it, this is a very common bug in Magento.

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Rocket Web Office in Wroclaw Poland

Today we've opened up our new office in Wrocław (pronounced Frots-waf), Poland. Wojtek (pronounced Voy-tek) has been working with Rocket Web for years and has recently joined us full time and is managing the new office in Wrocław. Grzegorz (pronounced Greh-gosh) and Jan (pronounced Yan) have joined us full time as well and will be working on both Zend Framework and Magento projects.

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What is x.commerce?

X.commerce is:

  • One -stop Shop for all things commerce
  • Integration Framework to help developers build and merchants easily adopt new capabilities.
  • Community-driven open ontology, developers and merchants create within the x.commerce framework
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We recently posted details about some changes to code that could make an improvement in your magento search engine. We're looking at making an extension to implement some of these changes. We could really use your feedback.

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We just published our first extension that is installable via Magento Connect. Check it out along with the ability to install Youtube Product Video manually.

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Magento Hosting

We host many of our clients Magento websites. We host these sites at cost to avoid complaints about hosting companies. It can be difficult to manage and develop a website when the website is hosted with a poor or under powered hosting company. I may know the problem isn't with the code but with the hosting but it can be awkward to explain that to a client, especially a new one. Hosting is a bit of a loss leader for us and it certainly does cut down on the stress factor because we have control over the whole experience.

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Magento Checkout Usability

We've been working on usability enhancements to the base Magento checkout. Here's the latest from our team.

  • When a specific format for data is expected, give an example. In this case greyed out and invisible when clicked on.
  • Use country selection to populate list of states.
  • Use zip / postal code to populate City and State.
  • This is the perfect place for a sales newsletter signup.
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Improving Magento Search

Magento bundles all product information into a single index for it's search.  This gives every part of the product roughly the same weight.  Analyzing customer searches we've found that customers often search for a product name or words in a product name.  These are our most valuable searches where a customer is looking for something specific, and yet often they will not find it because there's close to 1000 results and none on the first page match the title of the product.  Take the search "Lean Body for Her" on www.mysupplementstore.com for example.  This is a particularly bad one since the main words in the title are lean, body and her.  Lean and body are contained in many products.  Her is in the mysql stop words list so it's ignored.  When this search is performed in the default Magento install, I stopped trying to find the actual product which was probably buried on page 50 of the search results.

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Staying Secure

In 2010 we discovered and had 3 hacker sites removed and uncovered 30,000 customer records from hundreds of merchants.  We were able to contact those merchants and provide customer info for PCI compliance.  Hack attempts have been steadily increasing in the past few years.  If you're trying to run an e-commerce business yourself try to make sure you are protected as much as possible.

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